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To my mind, there are 9 crucial mistakes to avoid before starting a small home business that any new entrepreneur needs to be aware of.
Today, the Internet is the place to be if your dream is to make money and create financial freedom.
An online Business opens up possibilities to all young and old passionate entrepreneurs to realize their dream.
Many start with plenty of ingredients and tools but still fail. There are various reasons that contribute to this.
1.Lacking a plan for your startup
Most often a budding entrepreneur makes the mistake of thinking that starting an online business is an instantaneous decision. It is definitely not so.
Before you even start, you need to be confident about it and develop your business plan backed by intensive research.
It should be built after you know your target customers, the way, and place to reach them, their browsing behaviours, the percentage who already patronize your potential competition, etc.
If you do not know your target customer, then even if you have a business plan, website, Social media account, etc. you are likely to fail.
Any home based business needs comprehensive marketing and strategizing. Without your knowledge of customers, you cannot utilize any of the planning and gimmicks required for online marketing.
In online space, your business plan need not be a thick bunch of paper but a plan which shows that you know your target customer in and out. Else they would not hesitate to switch to a more sensitive and caring brand.
2.Waiting too long to start
In your zeal of getting a requisite number of visitors, feedback of subscribers to your blog or podcast, you miss out on the timeline and wait for months for an appropriate time to make an offer for sale.
This state of limbo is one of the most detrimental blows you put on your business.
Few even fear of not making any sale.
However, you need to avoid this fatal trap and get your product out without much over-thinking. After this move of leap-of-faith, you can check out the reactions and then make adjustments accordingly.
By this, you can hope to build up a revenue path for sustainable revenue.
3.Trying to do it alone
Many new entrepreneurs read success stories of online entrepreneurs, get inspired, launch their own business and then sit in expectancy of their success and glory.
They fail to follow the path of success and arrive at the destination. The path should not be ignored.
Many try to walk this path alone. It is the perfect recipe for disaster.
There are many aspects to online success like content management, social media management, the website design, proper SEO implementation, etc.
None can be an expert in all, but lack in any department will impact your business adversely in a big way.
Thus, it is crucial that you hire the right experts so that each requirement of your business is fulfilled.
This is where you would benefit from a credible online business teaching program.
4.Ignoring your expenses
When starting a home based business uncontrollable expenses has been the top reason for the downfall of many online businesses.
Most budding internet entrepreneurs fail to look into their cash flow until it’s too late.
You need to keep an eye that it is not turning to negative. In case it is moving in that direction, you need to analyze your full business strategy and model before it gets too late.
If the causes of sporadic expense or the bleeding ones are non-reversible, you might need to bring the shutters down and start afresh.
It signifies a big flaw in your business plan. It is always a smart move to create your financial plan side-by-side of your business plan and details of your milestones, its financial requirements and the way to turn it into profitability.
5.Joining the crowd
Starting a home based business is all about getting an identity and being seen as different from others.
It is a foregone conclusion that you would face competition. Never underestimate them or take them for granted.
Build up a plan where you can showcase to your customer as to why your product or service is superior to any other available in the market.
Inferior or lower grade service compared to that which is already available in the market is a guaranteed recipe for failure.
You need to stand a notch higher than the crowd and emerge differently.
6.Solving an unimportant problem
Demand and supply still remain the key to any business.
You cannot hope to achieve success if your product/service does not offer any real worth to the customers. A proper need has to be present such that your offering is able to add value to the life of your customers.
7.Turning deaf ears to customers
Most online entrepreneurs fail to really listen to their customers.
They lap up all the accolades coming their way but tend to ignore the ‘negative feedback’.
This can be your online death sentence. The criticism is crucial as it helps you understand your customer, their needs and your drawbacks clearly.
This also provides you with the arsenal to improve your offering for higher satisfaction and developing top-notch customer service.
According to a survey, over 88 percent of customers value online reviews and feedback.
Hearing their voice makes the customer feel cared and valued for which in turn brings you customer retention and loyalty.
8.Starting with wrong expectations
Genuine online business is no get rich quick scheme.
Getting your online business to reach the pinnacle of success is a huge undertaking.
It requires hard work with continuous and persistent perseverance.
Instead of dreaming instant money, you need to set realistic expectations and steadily work to realize them.
9.Undervaluing your product
Being new to business does not mean that you drool out your offering below market price or at a price which does not cover its cost.
Your product must come attached with a price that makes a worthwhile profit.
After all, that was the entire purpose of starting your online business.
Before starting any online business, you must think carefully, possibly talk to similar successful entrepreneurs, know more about pitfalls and then decide if you are up for the challenge.
This will ensure that when you walk the walk, it would be the walk of success.
Enjoy and remember if you have any comments or questions about my page please free to leave your contribution in the comment box below.