As this is a Guide To Affiliate Marketing for the beginners, it’s best we start right at the beginning by first explaining the meaning of Affiliate.
An Affiliate is
“someone that is officially attached to a larger organisation”.
The Meaning of Affiliate Marketing
Now let’s define the meaning of Affiliate Marketing.
Affiliate Marketing is an arrangement whereby an online retail company pays a commission to an external webmaster (The Affiliate) for sales that are generated from its referrals.
So in simple terms, a webmaster displays the retail companies goods on his website and if someone clicks on that item and eventually buys from the company, he receives a commission from the company for the sale.
Structure of Affiliate Marketing.
There are four main players that make up the structure of Affiliate Marketing.
First of all, we have the “Merchant” (the retail company)
Then there is the “Network” (A Platform that allows website publishers to more easily find and participate in affiliate programs)
Next, there is you the “Publisher” (otherwise known as ‘the affiliate’)
And lastly the “Customer” (Without which there would be on business)
How it all got started…
Affiliate Marketing has been around since the beginning of the World Wide Web or as near as dam it.
In fact, it could be argued that a form of Affiliate marketing was being carried on far, far before the internet was even thought of.
Back in the ’50s and ’60s a fad in the form of “The Door to Door Salesman“ took off in a big way.
The salesman would knock on front doors and offer an array of goods that the householder could buy there and then, or even order for a later delivery, and the salesman would earn a commission for all goods sold.
But the online version as we now know it was started back in 1989 by a guy called Willian J Tobin.
William J Tobin was the founder and owner of a company called PC Flowers and Gifts and he got together with a network called Prodigy to offer his items for sale to the fast-growing internet users and would pay Prodigy a commission for any sales that they generated.
This resulted in a business that was turning over $6 million a year through the Prodigy Network.
What you need to get started
To get yourself up and running into Affiliate Marketing you need 3 main components and if you are reading this the chances are you already have 2.
An internet connection and a laptop/iPad, even a mobile phone would do the job but with a little more difficulty.
The third requirement is a Niche ( the subject/item you are going to promote).
As the first 2 requirements speak for themselves, we will concentrate on the third.
Whatever you choose to promote, it has got to be something that you have an interest in.
Something that you have a passion for and have quite a bit of knowledge about.
The reason I say this is because you are going to be writing a lot of information about that topic.
Choosing Your Niche
Let me say here and now that there are a million niches out there that are very profitable.
Every person in this wide, wide world has a passion or interest that is different from someone else, and with 4 billion people surfing the internet every single day in some form of the other, they are all searching for information on a chosen subject.
So what I am saying is, don’t go looking for something that you don’t know anything about but you think is going to make you instant money, it just won’t work.
Stick to your passion/interest and you will find it a whole lot easier to build out your website with valuable unique content.
Some Of The Most Profitable Niches.
There are some evergreen Niches that continue to be very popular, ie:
Health, Wealth, Relationships, Lifestyles.
But other very popular niches may include:
Pets, Sports, Green Issues, Food and Drink, Parenting.
Whatever category you are thinking of pursuing, all of the above are known as broad niches, meaning that there would be a vast amount of information pertaining to that particular niche.
Therefore you need to scale it down to a particular sub-niche.
For example, Pets would be broken down into your choice of Dogs or Cats or Parrots. Get my drift?
The same with Food and Drink. Your niche could be Baking or recipes, Wine or Coffee.
Your choice should be as narrow as possible to get the best opportunity of landing your site of the top pages of the search engines. (More on that later).
So with that in mind and for the purpose of this blog, let’s concentrate on a dog niche.
Creating a website.
This is going to be the easiest task you face.
Creating your website can be done in 4 simple steps and in a very reasonable time. How about under 30 seconds?
Don’t believe me? Watch this quick video to see how you can have a website created for you ready to add content in under 30 seconds.
By the way, this is a site builder that I use for all my websites as it is integrated with the platform that again I use for all my work.
So now you have the back office of your website created and all ready to go, that the easiest part, now for the hard part, and that is building it out with unique quality pages and posts.
Creating pages and posts
There is a difference between “Pages” and “Posts” and I will just take a second to explain what that difference is.
Posts, on the other hand, are content that you add to your site on a regular basis. These are going to be the main focus of your website and where your Affiliate links are going to be used.
So as I previously stated, for the purpose of this blog, I am going to use the Dog niche, but the following strategy can be used for absolutely any niche you choose.
The first piece of content you need to write is your about page, and this is going to consist of the reason you are building your website, your familiarity with dogs, how you have owned a dog since “back in the day”, and how you intend to fill your site with as much information as possible on all aspects of owning a dog, in the aim of helping others that need that valuable information.
Next, you are going to concentrate on your Posts, and these are going to be the bread and butter of your website, so they need to be Unique, Informative and Entertaining.
The purpose of a website is first and foremost to answer peoples problems. If you want to be successful at Affiliate Marketing, you are going to have to answer the queries that surfers type into the search bars, and then offer an alternative by leading them to buy a book or a video or maybe a course on the subject in hand.
Finding Quality Content For Your Website.
Google is going to be your best friend here.
If you type into your search bar “How to…Dogs”, up will pop related searches to your query, but scroll down a little and you are going to find:
People also ask
What tricks can I teach my dog?
How do I make my dog behave?
Is it ever too late to start training a dog?
How do I train my dog to come when called?
When should I start teaching my puppy commands?
How can you train a dog not to bark?
How do you stop a dog from marking inside the house?
Are shock collars bad for dogs?
How do you get a dog to shut up?
Is it illegal to have a barking dog?
What does it mean when your dog barks at you?
Why do dogs hate dog whistles?
How do you teach a dog to kiss?
How do I teach my dog to play dead?
How do you toilet train a dog?
This is an accurate list of questions that people have typed into their search bars to get answers.
I have only opened the first 12 questions for this example but if you keep clicking on the last entry and then closing it, you are going to get even more queries.
These are an absolute gold mine for your website because people are already asking the question. All you have to do is answer it.
Here is a quick video of how to get these results.
Now that you have been lucky enough to be accepted by your chosen Affiliate Company, you are going to be assigned a unique ID code that will be incorporated into any item that you promote.
This ID code is going to tell the company that it was you that promoted their item and made a sale on their behalf.
This, in turn, will add any commission due, to your account, ready to be paid to your registered bank account.
Using any images or content from the companies website without your unique ID is going to result in no commission being paid, but also more damaging to you the fact that your account could be revoked for using their content illegally.
Whenever you promote an item form your Affiliates website ALWAYS use your Affiliate link.
Getting your message to the big wide world
Once you have completed your post, now is the time to let the whole wide world to enjoy your work.
Firstly get it onto the search engines by adding to your search engine consoles, whether it be Google, Bing or Yahoo.
Then tackle the social media platforms by adding your post to your Facebook account, Pinterest, and Twitter. The more exposure you can give to your work the more chance of getting visitors to your site.
Finally, if you want to know how I gained the knowledge to build out my websites from knowing absolutely nothing about website building, then be my guest and take a look inside at no cost to you. Here you will find a fully comprehensive training program by the best Affiliate Marketing Training program in the world
Please leave any questions or comments you may have in the comments section below and I will be only too pleased to communicate with you.