The most important fact to consider before you decide to create a website business is your total commitment.
This comes in the form of your time.
You must commit a set amount of time to work on your site, whether that be 10 hours a week, 20 hours a week or 40 hours a week.
If you are only willing to spend an hour a day to try to build an online business, your efforts are going to take forever to achieve your goals.
Don’t be in such a rush to become rich quick. It just won’t happen.
If you are looking to be successful within a week or a month, I promise you are disillusioning yourself from the word go.
Set yourself some realistic goals:
Where do you see yourself in 3 months from now, 6 months from now or 1 year from now?
How much money would you be happy earning within those time frames?
Set yourself these goals and you can monitor your progress.
Take your time in establishing what you want your website business to be about.
If you have a passion for something, anything at all, it is definitely worth considering that for your online business.
Having something that really resonates with you makes the whole exercise that much more interesting for you and so much easier to build out content.
For example, if you are passionate about baking cakes, imagine if you had a website full of your own creations and recipes.
People are always looking for cake recipes or ideas for creating their own masterpieces. Your website could help them.
Maybe you are passionate about a sport and you are well versed on the history of your sport or the “How You” swing a Golf Club, Learn the Backstroke, Put the bend on a Football, I think you get my drift.
Any of these are Niches. A Niche is a Topic/Article that attracts an audience.
A Niche can be anything. From an Ocean going superyacht to a pair of socks.
With over 3.5 billion people using the internet for some reason or another every day, they all have an interest in something and want to be informed or buy that something.
So choose your Niche carefully. Do some research before you go headlong into building out your website and study the facts of your competition and the feasibility of your idea.
There are 10s of thousands of Niche ideas, just choose one that you have an interest in.
Choosing An Internet Address – Your Domain Name.
A domain name is unique to your website and should therefore ideally be the name of your website, or as near as possible depending on names available.
To obtain a Domain Name you have to register it at an officially recognized domain name registrar.
There are many Domain Name registrars out there but some more popular ones include:
Wealthy Affiliate, Go Daddy, NameCheap, HostGator and you will also find that they offer website hosting at a cost, although Wealthy Affiliate includes hosting free with their premium membership.
Domain name registration and hosting do not have to be with the same company You can register with one company and host with another.
Choosing the extension is also a consideration.
The most popular extension is of course .com, but .org and .net are also just as effective.
If you are having trouble finding a Domain Name with a.com there’s no reason why you can’t use.org or.net for the same name.
Country Coded Top Level Domain’s are domain names that are related to a specific country.
They are always two letters long, and obviously, every country has its own extension.
Some ccTLDs you might see include:
- .us – United States
- .uk – United Kingdom
- .de – Germany
- .fr – France
- .au – Australia
- .ca – Canada
- .dk – Denmark
Never ever use a Trademark in your Domain Name. Not only will you lose the registration fee there is also a chance of being sued. No one wants to start off life with a hefty fine to pay.
Building Your Website
The actual creating of a website is going to be the easiest part of your venture to build a business website.
Website creation has come on leaps and bounds since the early days of the Internet.
No more is it necessary to know all about technical stuff like coding as they used to be built.
Today anyone can have their very own website built and indexed in search engines within a matter of seconds and 4/5 clicks of their mouse.
There are many different website builders to choose from and it is a personal choice which one you choose.
When scouring through all the alternatives make sure you settle on one that is going to give you a fully functional website with a good Content Management System and support 24/7 in case of any hiccups.
Personally, I use what I consider to be the best website builder you can find.
Websites built on the SiteRubix platform use WordPress, the most popular of all CMS, used by almost 30% of all websites built.
They also give 2 free websites with their own sub-domain and then lessons in text and video form on how to set up your website for optimum Search Engine results.
I really recommend you give it a try, you will be surprised how simple it is and how quickly you can have your own website up and running.
Getting Your Website Ready For Search Engines.
Once you have decided on your Niche and you have your Domain in place with the main frame of your website built, the next step is making your website ready for Search Engine Optimisation.
This is not the strategy of SEO(I cover that later), this is to make life easy for the 3 main search engines (Google, Bing, and Yahoo) to index and subsequently rank your content.
This part is made very easy by a WordPress Plugin called AIO Seo. (If you use SiteRubix Website Builder this plugin is already installed).
Once downloaded you need to go to General Settings
From here there are really only 2 settings that you need to be concerned with at the moment.
Homepage Title and Homepage description.
Scroll down to the Homepage Title section
Your Homepage Title will show up when your pages/posts are shown in the search engines. You won’t actually see this on your site. You need to tell search engines the purpose of your website in no more than 60 characters.
Your Homepage Description is just telling your readers what your site is all about and what they may benefit out of it.
The other alteration you may want to make, but is really just for aesthetics is page/ post separators.
This is really a personal thing as to whether you want your page and post indexed titles separated by either a dash
or a pipe.
As I said this is just a personal thing and it is completely up to you whether you change them or not.
Personally, I always change them in the construction of the content post.
Initial Pages and Posts.
To get your website off on the right footing you need 2 additions in the form of a page and a post.
The first is going to be a post all about who you are what the intentions of your website are and how you intend to help people within your given niche.
Writing out your content is going to be your biggest and most important ongoing task.
To create a website business that is going to succeed, your content is going to be your push for that coveted page 1 position in the top search engines.
You don’t have to be a writer to produce quality content but you do need to communicate with your readers.
Your content should be firstly informative, easy to read and interesting.
Make sure the content you are writing is exact and true, this will build trust with your readers and they will then come back for more.
More readers = more traffic= more potential sales.
Breaking Content Down
Writing great content doesn’t have to be a chore, it should be fun to do and with a prepared template to use each time you start your article, will make your task so much easier.
If you layout your basic format first and tackle each section at a time, you will find it so much easier than trying to write a whole post at once.
Use this template to get you started.
Write out some Introductory content first.
Content goes here.
Content goes here.
Content goes here.
Content goes here.
Content goes here.
Headings H1 H2 H3 H4
You will notice that the above template has Bold Titles, these are headline text using H2, H3 and
It is important to use these heading tags to break up your text, but use them in a captivating way.
Don’t just use one-word headlines. A headline that stands out so that it captures the readers’ imagination will keep their interest in your article.
Most surfers will scan an article to find something that takes their interest.
Captivating headlines will do the trick for you and keep the reader on your page.
Can you remember the last time you searched for something online?
You typed in a word or a short phrase to find what you were looking for.
These were keywords that helped the search engine find the answer to what you were searching for.
Getting your work found by your audience is fathoming out what they are going to type into the search bar to get the information they are seeking.
Your task now is to search for those golden nuggets that are going to put your article in front of your readers.
How do you do this? With a Keyword Research Tool.
The idea behind this is that you think of a short phrase pertaining to the article/post you are writing and type it into the Keyword tool, with the hope that it will return numbers telling you whether your choice is good to go for ranking purposes or not.
This can become quite a complex task without a really good KRT, but there are programs out there that will break the whole system down for you giving the best options to use.
One such Keyword Research Tool is Jaaxy, of which I use on a regular basis.
Once you enter the keyword of your choice Jaaxy will tell you:
1. The amount of traffic that Keyword generates in a month
2. The amount of traffic you can expect if your post reaches page 1 on Google.
3. How many other websites are ranking for that Keyword?
4 A traffic light system (Red, Amber, Green) to indicate the strength of the Keyword.
That just touches the surface of what this powerful KRT can do. you can find out the full strength of Jaaxy here.
Choosing the right Keywords are vitally important to get all your hard work found by your targeted audience.
Call To Action
A Call To Action or CTA is exactly what it says.
It is a direction you want your visitor to take after reading and digesting your article/blog.
CTA’s can come in various forms, an Image (Buttons, Arrows, Banners).Text links, Pop-Ups and can be placed anywhere on your webpage, or sidebar as a widget.
Make sure any CTA you use is prominent and descriptive, let your reader know exactly what you want them to do, Click Here, Learn More, Next, Join Today, Get Instant Access etc.
They should be colorful and in relation to Mobile usage large enough to access.
Search Engine Optimisation is a section all of its own.
Google has around 200 algorithms set for ranking purposes and nobody knows exactly what all 200 are. Google keeps some secrets close to their chest.
But there are some significant ones that you should really take note of.
Page Speed is crucial. On average surfers will allow around 3 seconds for a page to load before clicking off and trying another.
Get into the habit of checking your page speed after every post/article you write.
Not only will this give a good indication as to where any errors occur it will also save you a lot of time later going through your whole site trying to fathom out why your website is loading slowly.
Using your keyword in the title.
The title of your page becomes the URL that Google and other search engines index your work on.
Using your keyword for the post you are writing in the title ensures your post is ranking for that particular keyword.
Don’t make the title too long, you only have 60 characters to make sure your title is shown in full in the SERPS( Search Engine Results Pages).
This is the part under your title in the SERP’s that the search engines show to describe exactly what your post is all about.
If you are not going to fill this part in yourself make sure your message gets heard in the first paragraph of your post with your keyword.
It is always advisable to do your own meta description otherwise search engines will take the first 150/160 characters of your post to use as the Meta Description
All your images should be optimized using a good quality image optimizer. There are some very good optimizers as plugins that do the job for you at source.
Search engines can’t read Images so you have to tell them exactly what the image is all about. Using the Alt Image Text when loading any image to your site tells them what it is defining.
Images can be ranked as well so using a keyword that is relevant to the image could be beneficial.
I’ve mentioned this before but it is worth mentioning again
Great unique quality content ranks well. Never lose sight of the fact that you are informing not selling.
A site full of adverts and affiliate links will very rapidly fall to the bottom of the list.
The length of your content can have a bearing also.
It would be advisable to create content of around 1000 words. Breaking up your content using sub-headings and H2, H3, H4 title tags helps to keep the monotony to a minimum.
Try to add some internal links to other posts/pages on your site that are relevant to the article you are writing.
Not only does this give more information to the reader it also keeps them active on your site which is good for the bounce rate within Google Analytics.
Always proofread your content before you push the publish button checking for grammatical errors and ease of reading.
Monetizing Your Website
When it comes to monetizing your website there are various options open to you depending on your Niche.
It is best to remember that earnings come from traffic. The more traffic you have coming to your site the better opportunity you have to earn.
So if you have very little traffic looking at your website don’t expect to be in the high earning bracket.
Here are some options:
Affiliate Marketing is probably the easiest targeted option to make money online with any Niche.
Type into the search bar your Niche and then add “+ Affiliates” (without speech marks).
This will bring up a list of Affiliate Marketing companies specifically for your website content.
Go through each option looking for the quality of the company and percentage payout (some companies will pay up to 50% and even higher, although some pay much lower).
Another factor to keep an eye out for is Cookie Lifetime.
Cookie lifetime can range from 24hrs up to 90 days.
If a buyer clicks on your ad link to have a look but doesn’t buy a cookie is placed on their machine.
Depending on the lifetime of that cookie, if that person then visits the advertiser’s site again they already know where they originated from and you get a commission for any sales.
Advertising (Google Adwords, Bing Ads)
Advertising can be a very lucrative way of attracting traffic to your site and as previously mentioned the more traffic you receive the better your chances of earning.
Paying For Traffic can also be quite an expensive way of getting traffic if you are not familiar with the pros and cons. You can check out the link for a better explanation.
Pay Per Click is exactly what it says. You get paid for every click that a surfer makes on your website advert.
Google Adsense is the most prolific advertising agent in this particular region, whereas when you sign up for a Google Adsense account you can select ads to appear on your site (Niche related) and when a visitor clicks the ad you get paid.
It is worth bearing in mind that you really do need a lot of visitors to your site to see any sort of return as Google aren’t the greatest payers in the world.
Using Social Media (Facebook, G+, Linked In, Pinterest, Flipboard + more) is a great way of getting all your hard work out there into the Internet World and it is a form of free advertising, although you should check the T’s+C’s before you go headlong into splashing everything over social media.
Finishing up I just want to remind you that your website is never complete.
Updating any content that is 6 months old is advisable. The world evolves at a startling pace and content that becomes out of date very soon gets put into the Search Engine archives never to be seen again.
So if you have content that is getting towards it’s sell-by date, go through it with a fine tooth comb and make any alterations that you feel necessary. But don’t just re-publish the updated article, re-index it with google search console using the Fetch option under Crawl.
I do hope that I have given you a fairly full insight into how to go about creating a website business, but if you have any concerns or questions please feel free to leave them in the comments box below and I will be only too happy to discuss your points with you.