What are keywords and why are they important?
Keywords, Keywords, Keywords, what a nightmare. If you are anything like me carrying out the task of finding keywords for SEO is one big headache.
First of all, you have to keep reminding yourself what keywords are and why you have to do so much research in finding the right ones.
Keywords are the words/phrases that a surfer uses to type into the search bar of a search engine, such as Google, Bing, Yahoo to find the websites that match the information they are looking for.
Why are they so important? Because as a webmaster you need to attract targeted traffic to your website to make conversions that much easier.
With targeted traffic, you at least assume that your reader is interested in what you have to say and they are not just tyre kickers. ( a time-waster.)
So here we are trying to build up a website business relying on what a surfer is going to type into their search bar to find our content.
You see the problem is that people think and speak in different ways. When they search for something online they are more concise in what they want to say.
A simple example may be "I'd love to make Plum Jam" but when they search they would say " How do I make plum jam"
Funny enough I put those two phrases into my Keyword Research Tool and the results hold up to what I am saying.
The first phrase "I'd love to ....." had zero searches a month, whereas, "How do I ...." had 79 searches a month and only 6 competing websites. A Keyword that would probably rank well.
So let's delve deeper into finding keywords for SEO, and by SEO I am talking about optimising your content to give you the best chance of getting your work up onto the best position possible in the search engines.
Let's take this journey together and try to get to the bottom of this very important task.
The primary objective of a Keyword is to discover those elusive phrases that have a high search volume but also a low competition from other websites.
Hopefully, this is going to give us the edge on getting out pages/posts onto page one of the SERPs (Search Engine Results Pages).
Typically when I search for a good keyword, it has to have over 100 monthly searches and under 100 competing websites.
Choosing a keyword for your business is very important, and needs time and thought put into the research. There many different methods that you can utilise to discover great keywords.
Keyword Research Methods
Keyword Research Tool
A good Keyword Research Tool is going to give you a host of information helping you to choose the right Keyword for your article.
Most of these platforms are going to give you the information you are looking for and it's a case of finding one that you feel comfortable with and you find easy to use.
I personally use the Jaaxy Keyword Tool, as I find it gives me everything I need to find and filter the keywords that are going to work for my website.
Jaaxy is going to show me the average number of searches a month for any chosen Keyword, it will then tell me how many websites are competing for that Keyword, whether it is good. normal or poor choice and also the chances of ranking high.
To be honest, I'm not that interested in much more than that, so Jaaxy suits my needs to a T.
Try the Jaaxy Keyword Tool for yourself with my compliments, and see how your chosen Keyword fares.
This is a genius way of finding 1000's upon 1000's of unique Keywords.
By adding your keyword into the search bar and adding the letter "a" you are going to find numerous alternatives to your keyword incorporating the letter "a".
In this example, as you can see I have used the keyword "Finding Keywords" but added the letter "a", and Google has come up with alternative suggestions to enhance the original keyword.
Following this example and going through the whole Alphabet you are going to find a ton of keywords that relate to your original choice giving you a mountain of suggestions for more content for your website.
This video will show you the whole process of using the Alphabet Soup technique and give you an insight of even more usage.
When you are looking for great keywords, bear in mind that the concept of a search query is generally a question, and the question is going to start with one of the 5 W's.
You could add a sixth in How? to get a complete list of inquisitive words.
When people do searches they are looking for answers, and there is no better place to find those questions than in Forums like Quora.
Searching through Q+A forums will give you a great insight into what questions people ask for your given topic.
Once you have come across a question that you believe to be useful for your content research, place it into your chosen Keyword Research Tool and see what the best results are before going headlong into writing your article.
Google Related Searches
When you enter a keyword into a Google search, you’ll see a “Searches related to…” section at the bottom of the page.
These are actual keywords that people have also typed into the search car for the related query.
Take notice of these opportunities, because they are ready-made search queries.
Google Suggest is a fast and easy way to find more keywords related to the phrase you have already typed in.
These are going to be targeted long tail phrases, that Google knows people are typing into their search bars looking for answers.
By typing a potential word into the search bar you are going to be presented with automated suggestions.
Using Google trends is a must have for your content calendar.
It does exactly what it says on the tin, Google Trends tells you what are the most popular topics that people are searching for at that particular time.
This can be very helpful when it comes to seasonal periods.
Keyword Research is all about what questions people are asking about any topic. Every time a surfer types in a query into the search bar, that becomes a keyword.
Using social media really is a great way of finding out the up to date way people are asking those questions.
Hone in on your niche within Facebook, Twitter, Pinterest, Linkedin and even Ask The Public, find out what questions your targeted audience are querying.
Take those queries and plug them into your favourite Keyword Research Tool and find the best ranking option for that query.
Two goals you should be aiming for with your Keyword Research
The process in finding those elusive keywords
Finding keywords for SEO is a vital part towards achieving your overall success in conquering the search engines and ultimately creating a successful Online Business.