search engine optimisation

How To Improve Website Ranking (To Get More Visitors To Your Site)

Last Updated on

search engine optimisation

As website owners, we all strive on How To Improve Website Ranking.

To some, this may be a complicated process, to others, it’s like buttering bread.

Bear with me and I will try to explain to those uninitiated in simple terms how easy getting your site ranked can be.

Getting ranked in any search engine or Search Engine Optimisation as it is commonly known isn’t rocket science.

By following a few common-sense steps and by writing quality content, you should see your hard work starting to creep up the SERP’s (Search Engine Results Pages).

From the very beginning, you need to fathom out what the surfer is typing into the search bar, to find the answer they are looking for.

Some of you may be wondering “how on earth do I know what some else is thinking” when they type in their question.


You will find the answer in Keyword Research.

The first step is your “idea” of the page or article you are going to write about.

Your next step is finding a Keyword that is going to fit into your title of the said piece of work and that surfers are going to search for.

So you need to find a good Keyword Research Program.

There are many KRP’s out there you just have to find the best one that suits your needs. Personally, I use Jaaxy as I find it gives me all the information that I need to find the right Keyword.

When you have come up with a keyword (really that should read a phrase, one word will not get you ranked), you dump it into the search bar of the KRP and wait for the results.

Why not give it a go.


This can be quite good fun, as you can play around with the phrase until a good one comes up.

So what should you be looking for?

You need a keyword that is going to give you lots of monthly searches and the least amount of competition.

I personally look for keywords that have over 100 searches a month and less than 100 competing websites.

You obviously want to keep your competition as low as possible.

Using Long Tailed Keywords

The benefit of using a long-tailed keyword is that it identifies as near as possible what your audience is searching for.

By typing your key phrase into a keyword research program you are going to be presented with typical versions of your phrase that surfers actually type in the search bar for their query.

You will also see the numbers that are going to give you the best chance of ranking.

In this screenshot of my Key phrase, “How to improve search engine rankings” you can see that just one letter “s” has given me a different option.

With the “s” added to “rankings” shows 348 monthly searches with 80 competing websites for that key phrase.

But without the “s” I get 488 monthly searches but also 111 competing websites.

This is where your decision to have 140 more visits or compete with 31 fewer websites comes into play.

Personally, I chose less competition.

Jaaxy - Search Engine Rankings

When it comes to getting on top of the SERP’s Google still puts quality content at the forefront, but for people to find that great content you still need to come up with a good low competition keyword.

Choosing a keyword like “Red Shoes” will get you nowhere, but “Red Shoes With Silver Buckles” gives you every chance to get the traffic you desire.

People are searching more specifically than ever before so Keyword Research is so important.

Ok so we have found our great keyword, where do we place it in our quality content?

Where to Place The Keywords.

Keyword placement within your post is very important.

Let me take this post as an example.

My keyword is “How To Improve Search Engine Rankings”

The first place you will see it is the “Title” of the post.

You will then see it in the first paragraph. This is an important placing, within the first 140 characters of your article.

When Google indexes your work they will pick up the Title and give an explanation of the article just below the title in the SERP’s.  This is the Meta Description

Google Search

Google is in the business of informing people and if you don’t physically write your own Meta description  Google does it for you.

So it is important to place your keyword in the first paragraph to give it every chance of appearing in the SERP’s.

Although this placement is important it is also essential that the sentence makes sense.

Never stuff keywords for the sake of it.

Always write naturally incorporating the keywords into the flow of your writing.

Remember that you are informing your reader not trying to please the Search Engines.

Please your reader and the search engines will love you.

I normally write my content using the keyword in the title and again in the first paragraph, or 140 characters (this includes spaces), if it fits within the rest of the content then fine, if not I will try to fit it near the end, in the last paragraph.


A very important factor of how to improve website ranking is being consistent in posting content to your website, this a big plus in the eyes of the search engines.

They like to know that there is a face behind the website and that you are serious about the task at hand.

Starting out it is sensible to post maybe 3/4 times a week to get some traction from search engine bots, but once you have your main pages and posts published this time frame can be reduced to maybe twice a week.

But whatever strategy you decide to use, be consistent with it.

Leaving your website alone for 3 or 4 weeks will eventually see a decline in your rankings.

Remember that content is king and the more quality unique content posted on your site the more chance you have of seeing your articles climbing up those charts.

Set out a posting schedule that you feel comfortable sticking to, then stick to it.

Whether it be Monday Wednesday Friday, or Tuesday and Thursday, make those days your posting days and the rest of your time for research and tinkering.

When an idea comes into your head about a new post, try to write it down somewhere so that in your spare time you can build up a catalogue of draft copies.

As you progress through the building of your website, there are going to be times when your mind is a blank, that’s where these draft posts are going to be handy to keep your consistency going.

You can never have too much content.

The more content on your site the more attention you will get from Google, eventually, they will see your site as an Authority and with consistency, you will find ranking becoming easier.

Links on your website make up an important role in Search Engine Optimisation.

There are 4 types of links that are associated with SEO.

  1. Internal Links.
  2. External Links.
  3. Affiliate Links.
  4. Back Links.

What are Internal Links?

Internal links are anchor text links that take your reader to another part of your website that is relevant to the post they are reading.

If you noticed further back I used an internal link with the anchor text of “Keyword Research Program”, it would have been noticeable because it is highlighted in Blue.

These links are aimed at giving your readers more relevant information from your own website.

It serves two purposes apart from the extra information it also keeps the reader on your site longer which Google sees as interest.

The longer you can keep visitors on your site the better the search engines will respond as they see your site as one that keeps readers interested.

It isn’t necessary to fill your post with Internal Links more so to spread them out maybe 2/3 in every 1000 words.

But they should also be relevant to the anchor text that you are leading from.

You should not use anchor text “Search Engine Optimisation” that leads to a post about “Affiliate Marketing” for example. Not only is this bad practice it will confuse your audience and Google deems that as bad user experience.

Google loves Internal links, it shows them you are thinking about your reader and giving them as much information as you possibly can.

There is no need to open the link in a new window with internal links as they will be still on your website. (More on opening in new window later)

What Are External Links

External links are exactly what they say, external from your website.

An external link will lead your reader to another website with extra relevant information about the post you are writing.

A good example of an external website you may link to is Wikipedia (The online encyclopedia).

There may also be a website that you have come across that is very relevant to the post you are writing and there is absolutely no harm in sending a link there.

Google again sees you as helping people as much as possible to solve the question that they surfed for, another good ranking point.

This link is always opened in a new window (More later)

What Are Affiliate Links

Affiliate links are links that take your reader to your sales pitch.

They can come in various forms: A Banner, An  Affiliate Advert or A Sign-up page.

Too many of these links are frowned upon by Google and your rankings will suffer if you place too many within a single post/page.

Google realises that virtually every website is there to earn a living, but at the same time Googles business is to inform.

So if your site is all about selling and less about informing you will find your site getting pushed to the back of the queue.

Affiliate links should be placed strategically and unobtrusive.

A page full of adverts diverts the reader away from what you are trying to do, and that is to inform them of the question asked.

It’s all down to User Experience, the better your UX the better Google will treat you in regards to ranking your content.

These links should always open in a new window, this prevents the user closing your site and leaving you with a poor “Time on site”.

What Are Backlinks

BackLinks are the opposite of External Links.

Which means that if you link to another website, that website receives a backlink.

If another website sends a link to your website you receive a backlink.

Backlinks are incoming links to a webpage.

In days gone by Backlinks were the major source for ranking, because the search engines saw this as that website having a vast influence on other websites, meaning that webmasters were using that website for information to help their own readers.

This all changed to a certain degree when Google announced a change in its algorithm in 2011 with the  Panda/Penguin roll out.

This took most of the relevance of backlinks out of the equation although it is still thought to have some bearing on ranking.

Always open these links in a new window.

Creating An Internal Link

Highlight the text phrase you want to link from( In my case it was “Keyword Research Program”)

In the post edit screen look for the LINK Icon.

Click the icon and you will see this screen.

By clicking the Gear Icon brings you too…..

For internal links, the first thing you need to do is uncheck the “Open in new window box”.

For External Links including  Ads, Banners and Back Links make sure the “Open New Window ” box is checked.

Enter your Linking Phrase in the search box

Find the relevant post you want to link to

And Add Link

That’s it, you now have a link to another source.

Your linking phrase or words will now be highlighted by a theme based colour(Normally Blue) so that it is visible to your readers. I find it better to “Bold” up the link text to make it stand out better.

User Experience

The defining factor of getting good rankings is User Experience.

Create a good UX and Google will love you because you are providing information to their customers and that is what they are in business for.

Always remember you are writing for your audience and your audience needs information not sales talk.

Hope this has helped you understand more ways on How To Improve Website Ranking and if you would like to leave a comment in the box below, any questions or queries I will be only too pleased to help you out.

 Kick the 9-5 Habit

Leave a comment