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Part 6 of this 12 part series on How To Start An Internet Business is content writing for a website
Your Website Content should consist of 4 criteria.
1. It should be Unique
2. It should have Quality
3. It should be Engaging.
4. It should have a purpose.
being the only one of its kind; unlike anything else.
There is nothing more harmful to your website than copying and pasting someone else’s work and publishing it as your own.
This is going to have two effects.
1. Google will pick it up and the post will not see the light of day.
2. If the originator of the post gets to find out, they will first ask you to take it down, and if you don’t comply, they are well within their rights to sue you over copyright. (Any website worth their salt will have their copyright indicated in the footer.)
Anything you write and publish on your website is your own personal property and permission must be sought to use another person’s property.
So any article that you want to publish on your website must be Unique.
Yes, it is ok to research the topic via other websites of the same niche, but make sure you write it in your own voice.
A good tip is to always run it through a plagiarism checker before you publish.
The quality of the page/post doesn’t only mean writing unique quality content.
As with anything that you publish online should have the user at the forefront of your mind.
Firstly try to give your audience a taste of what is to come with a captivating headline.
Let them know what the post is about and why they should be reading it.
Make it intriguing and important.
You have probably got no more than 7 seconds for a reader to decide if your post is of any interest to them. Make those seconds count.
Your content needs to be clear and precise, you should use a dark text (preferably Black) on a white background.
Make it easy to read using conversational speech and plenty of White Space. This makes the readability easy on the eyes.
White Space is the space between paragraphs so that your text isn’t doesn’t all roll into one.
Keep the paragraphs as short as possible.
If users won’t read your content because it is hard to read or looks ugly, then you are wasting your time writing great content.
If you are aiming to produce a fairly long post(1000/1500) words or more, then introduce Heading Tags (H2, H3, H4) to divide your content into sections.
People tend to skim over long content to find something that may be of interest to them, splitting your content makes this easier for them.
Proofread every article 2/3 times to check for Grammar and spelling mistakes.
There is nothing more off-putting than an article that has poor grammar and littered with spelling mistakes.
If you are not confident about your literacy, there are Grammar and spelling checkers available from the internet that you can utilize. I find Grammarly very useful.
Relevant images is another must-have in any quality content.
Readers love pictures and not only do images break up the monotony of reading text they add a bit of substance to the post and keep the reader engaged within your content.
Images are a great way of SHOWING your reader what it is you are writing about in the form of screenshots.
I recently wrote an article about a Keyword Research Tool called Jaaxy, in it, I showed a screenshot of each part I wanted to discuss. Take a look here
Explanations in images have a far greater impact than TELLING them.
Explanatory videos are another really good form to use to keep your audience engaged.
Here’s a quick little video I produced about my website.
SHOWING your readers something instead of telling them about it builds trust in your site because you have taught them.
The more trust you can build up the better your conversion rate.
Posting to your site on a regular basis keeps the engagement. Avid followers that you may have picked up from previous posts will be watching your site for more of the same.
If you can update your website at least twice a week with new material, you will eventually become an authority within your niche that surfers will rely on.
The purpose of any website is to inform and help people.
Google or any other search engine is in the business of delivering answers to search queries.
They are there to give the most relevant and up to date answer there is to any search query.
This has to be the sole purpose of your website.
If you run away with the idea that the only reason you are building a website is to produce a money-making machine, then you are going to be very disappointed.
Search engines have no interest in adverts or Affiliate links that you place on your site, all they are interested in is Unique Quality Content.
Accuracy in everything you post should be paramount for the purpose of your website.
Make sure you have done your research from reliable sources and if necessary research 2/3 other authoritative sites to get the very best information.
This is especially true about any statistics that you may produce on your site.
It is always a good idea to link out to the site that you are obtaining your information from, this will give more substance to your figures.
Giving false information will certainly deflate the trust that readers have in your site.
Comments from your readers is a great way of getting the search engines to recognise that your site is important and will crawl it more regularly.
The more comments you can attract from your readers the better your chances of a higher ranking.
So make sure you “allow” comments on your site and install a comments box after every post.
I hope this Part 6 Adding Content has given you an insight of how important Content is to any website.
If you have any comments about this or any other part of this series please leave them in the box below.