How To Write A Successful Blog – 7 Key Steps – Plus A Bonus
Having a plan for Writing a Successful Blog nowadays is becoming more and more important.
If you have a system to follow, you will find mapping out the structure of any piece of work you undertake will make life a lot easier.
There are 7 steps that I always follow whenever I write a blog.
These are the 7 with a bonus of #8 for you.
Step 1 Search For The Keyword Phrase
I will always start with keyword research.
You have to know what your readers are searching for and then try to fill that gap with quality content.
So you have the topic of the article you are about to compose, but how are your intended audience going to find it.
Until you have established what key phrases surfers type into the search bar to find the answers they are looking for, all your hard work could be in vain.
The most obvious way of learning how to write a successful blog is knowing exactly what your readers are searching for.
This is accomplished through keyword research.
There are two ways you can go around this. Finding a keyword/phrase on the topic you already have in mind or finding a keyword and writing content around that keyword.
Whichever way you decide, you need to find a good Keyword Research Tool.
Personally, I always use Jaaxy, as I find this gives me all the information I need plus alternatives.
To find the best keyword/phrase to go with you should look for the most amount of searches with the least amount of competition.(Other websites with the same Keyword).
Your keyword should be specific.
If your blog is about ladies shoes, having a keyword of just “ladies shoes” isn’t going to help you at all. There are going to be thousands upon thousands of websites on Ladies Shoes.
You have to be a bit more elaborate.
“Ladies Red Shoes”
“Ladies Red Shoes With Tassels”
You can see how I have gone from just Ladies Shoes to a specific style and colour.
This is known as long tail keywords.
When people search for a topic they use specific phrases to narrow down the search.
Step 2. Construct An Engaging Title
The Title of your blog is probably going to be the most important aspect of all your work.
It needs to be interesting and engaging. It is the start of your reader’s journey through the content you have written.
Your title should always include your keyword phrase.
This not only helps surfers find your article but it also helps search engines index your work quickly.
If you noticed in my title I have used the keyphrase How to Write a Successful blog, but also added 8 Key Points To Note.
Not only does it tell the reader what this blog is about, it is also giving them a reason to read if they want to get a blog to page 1 and entices them with points to note for achieving their goal.
Step 3. Research Relevany Images
Images are such an important part in keeping your readers engaged in your content.
Reading through a page full of text soon becomes a little tiresome.
Remember when you were young how you used to read comic books full of illustrations with text under those pictures, so much more interesting for the younger reader.
The same applies to adult readers, maybe not in the saturated way that children’s comics were made up but certainly for their concentration level.
Step 4. Write Informative Content
So this is the meat of your article, this is what your reader has come to your site to find out the answer to the question they have asked the search engine for.
Your content should do exactly that. It should be informative as wells as entertaining. You are in the business of helping people, so help them in a constructive and engaging way.
Google loves new original quality content that is going to give their customers exactly what they are looking for. They are looking for helpful precise content that will engage their readers and leave them with a satisfactory answer.
Remember these search engines are in the business of giving answers to readers queries.
The way I start out when writing any article is by first laying out the sub-headings.
I then concentrate on each heading one by one.
Not only does this break up the article into separate specific points it will also make the blog more user-friendly.
The majority of people will scan through a blog and find a heading that jumps out as a part of the blog that appeals to them.
Having a page full of text has no benefit to you or the reader, they will scan through with no interest and quickly hit the back button.
Once you think you have finished your article, read it through again. This will enable you to correct any errors that may appear, but it will also encourage you to add little bits and pieces to your content that may come to mind as you read it through. The longer your blog the better chance of ranking. Google loves longer informative articles.
Step 5. Well Placed Call-to-Action
The call to action is a key ingredient to any effective successful blog.
If you have a website, you have to have a call to action or CTA.
If you are in the business of Affiliate Marketing then you have to guide your readers to the point of conversion. Your Call To Action.
This part of the structure to write a successful blog ranks right up there with the Post Title as one of the most important things you have to include in your blog post.
The call-to-action tells your reader exactly what the next step should be and why.
You should be asking yourself why am I writing this post? What purpose am I trying to achieve with this post and why are they reading this post? What is the ultimate action I want them to take after they read my post?
If it isn’t obvious they will leave your post and all your effort in putting together a compelling intriguing and informative post will have gone out of the window with no purpose.
There are so many different types of calls to action that you can use.
A call to action should be used whenever you want the reader to do something or respond in some way.
Use it to guide your reader to take any step: Fill out a form, capture an email before downloading a PDF file, buying a product, or to proceed to another article pertaining to your blog on your website.
A call to action is exactly what it says, asking your reader to act on your link.
Step 6. Sign Of With A Signature
Here’s one that I believe shows empathy to your reader.
It lets your readers know who you are and that you care enough to show a personal touch in the conclusion of your blog.
A signature can be created in various ways.
You can scan your actual signature through your computer, create a one using a free signature maker from the internet or just use plain text.
Whichever way you choose to add a personal marker will go a long way in providing some trust between you and the reader.
Step 7. Use Internal and External Links.
Links within your blog serves two purposes.
Firstly they are very good for Search Engine Optimisation and secondly they keep your visitor attached to your website, lowering the bounce rate of the visitor which in turn enhances your ranking chances.
Linking back to older posts that are relevant to the post you are writing, gives the reader more information that pertains to your blog. This will also help to keep your older posts active within the search engines.
Linking out to other websites that have information pertaining to your article is always a good idea.
I also link out to other blog posts on the same topic, written by other bloggers.
Google loves the fact that the article isn’t all about you and that you are giving your readers a wider perspective on the topic in question.
I sometimes will add a link from Wikipedia that gives a good explanation of a certain word that may need more explanation.
Step 8. A Helpful Bonus. 25 Points To Check Before You Publish.
Once you have implemented the 7 points I have laid out for you above you may think you are ready to unleash it to the world. But before you do you have to make sure that everything is in place to achieve the best possible results to get your amazing blog recognised by the search engines and get them to show your work on the first page of the SERPS.