How To Choose A Domain Name For Your Website

How to Choose a Domain Name

Once you have decided what you want your website to be about you have to set about how to choose a domain name for your website.
If it is possible a .com or .org are the most popular, others such as .net are fine but .com is the one you should be looking out for.

There is no need to go looking for a Domain Registry for your domain as SiteRubix within Wealthy Affiliate will do the job for you, it will let you know if that domain is available, and if you wanted to jump in and buy your own domain, SiteRubix will do that for you also.

There are a few domain registrars on the internet, personally, I use the Domain Finder within SiteRubix as it is very efficient and they supply free hosting, but there are also GoDaddy, 123-reg which is UK based, 1+1 and more.

A domain name will cost you approximately $15 per year to buy, the longer period you purchase for the cheaper it becomes. But once you have bought your domain name it becomes like a piece of real estate, some domains have been sold on for quite a hefty profit.

When choosing a domain name keep it relevant to your website, try to make it simple so that people can remember it, for example, say you wanted to create a website to do with golf, you could try  thisgolfingworld  .com, or .org, if that particular combination isn’t available, play around with the words until you find one that is.

When you go about choosing a domain name, think about it as if you were choosing a company name, put a lot of thought into it.

Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business but is also easy to find and promote.

Below I have laid out 10 steps to help you pick the perfect domain name.

Make it easy to type

Finding a domain name that’s easy to type is essential to online success. Try to avoid the use of minimized words (u instead of you) or numbers instead of words (4 instead of for) or even text spellings (express vs. xpress). Domains with these type of wording will make it harder for customers to find your site.

Keep it short

Keep you Domain Name short and simple. Using the maximum 63 characters allowed for your actual name is more than enough.

Making your domain name to long and complex will only add confusion to your customers when they come to type it in a search bar and could lead to misspelling or miss typing it.

Use keywords

As I have previously stated using keywords that describe your business and or the services you offer is very beneficial.

Include the keywords that a person will enter when searching for your products or services.

It will help your rankings in search engines, which will increase traffic and just makes life so much easier for your customers.

Target your area

For a more targeted Extension for use of a specific country, consider including the Country code in your domain name.

Country’s also have their own extensions some of the more notable ones include:

.uk………..United Kingdom

.us………..United States





Avoid numbers and hyphens

Numbers and hyphens are hard to comprehend and are often misunderstood.

When you speak to people and tell them your web address make sure they understand the formula that you are using. If you have to use numbers instead of words, be specific. The same goes for dashes (-), they should know the difference between a dash and an underscore (_).

My advice?  Don’t use either or if you really want to get both versions registered just to be on the safe side.

Be memorable

With close on 300 million registered domain names so far on the internet, having a domain that’s catchy and memorable is paramount.

Before you go ahead and buy your Domain Name band it about with friends and family to see how they perceive it. Ask them if they would remember it and if they think that it sounds appealing and moreover makes sense.

Research it

Normally when you search for your Domain Name with a good Domain Name Search engine it will tell you which versions if any are available.

The one thing you want to avoid is using trademark and copyright names. This will lead you to a legal wrangle which could end not only cost you a lot of money in but also your Domain Name.

Use an appropriate domain name extension

Choosing the Extension such as .com, .net or .org, are the most popular suffixes and if you are lucky enough to find a .com all the better.

But there are other extensions that could work for you. These can have specific uses, so choosing one that fits your business is advisable.

Other top extensions include:

  • .co: an abbreviation for company, commerce, and community.
  • .info: informational sites.
  • .biz: business or commercial use, like e-commerce sites.
  • .me: blogs, resumes or personal sites.

There are new extensions being added to the registrar very often, so it is always wise to search for any new suffixes from time to time.

Protect and build your brand

If you want to be overprotective of your Brand Name you could consider purchasing the various extensions of your Domain Name.

What this will do is prevent your competitors from registering other versions and directing customers to your site from no matter which version.

Act fast

Once you have found a Domain name that you really like, do not hesitate to buy it.

You are not talking fortunes to buy and register a Domain Name, somewhere in the region of $15 a year, so registering your favorite domain name as soon as possible will likely save you disappointment.

If you’re having trouble finding an available name, you will get help from domain registrars who will normally suggest alternate names during your search to help you find your perfect domain name.

Here is a very nice video that explains what you should do to choose a good domain name


Enjoy and remember if you have any comments or questions about my page please free to leave your contribution in the comment box below.



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