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You should be aware by now that Google loves unique quality content, after all that's what they are in business for.
Q. But how would your potential audience find that quality content?
A. By typing phrases into the search bar for the topic they want information on.
As a webmaster, your task is finding those keywords/phrases through Keyword Research.
Why Do Keyword Research
But Why Is It Necessary To Do Keyword Research and what is Keyword Research for?
Simply put, keyword research is for finding the most used words/phrases that surfers enter into the search bar, to find the answer to their question.
Then researching those keywords/phrases to find the ones that give you the most traffic and least amount of competition.
Seeking out these valuable phrases are going to be the KEY to your success in getting your blog or page on Google's first page of search results.
But finding those golden nuggets can sometimes be a very frustrating chore.
But with a good keyword research program, life can be made a lot easier.
You shouldn't stress out over it too much, every word you write within your blog effectively becomes a keyword.
But high-value Keywords are the ones that you should be targeting.
They really should be known as key "Phrases" as one word will never convert to a surfer finding your site.
If you use "a word" you would have more chance of winning the Lottery than appearing on page 1 of Google.
So why do keyword research? To get as far up on page 1 as possible.
How Do We Find Those Elusive Phrases
This tool will not only give you multiple options of your chosen keyword phrase but will also indicate whether it is a good keyword, with a traffic light system( Red, Amber or Green).
It will tell you how many average searches per month, how many visits to your site if you achieve page 1 on google and how many other sites are competing for that key-phrase.
It will also indicate how likely you will rank on page 1 for it.
There is another bonus to this tool as well.
If you are looking for a keyword rich domain name Jaaxy will tell you if that domain is available, and you can buy that domain from within the program. Awesome.
There are 3 basic things to look for when choosing a keyword.
When you have found your awesome Keyword, there are particular places within your blog that would give you the best chances of converting those Keywords into surfers finding your site (getting onto Google's first page).
Firstly if you can find a Keyword rich Domain name all well and good, but otherwise make sure you have your keyword in the title of your page, and or the tagline.
After that your Keyword should appear at least once but no more than twice within the first paragraph of your blog, or the first 150 words, and then towards the end of your blog.
"Keyword stuffing" is repeating your keyword too many times in an attempt to get your page as high up the rankings as possible.
Google sees this as a negative user experience and it will only harm your sites rankings not increase them.
You should be focusing on creating information-rich content that uses keywords in a grammatically correct sentence.
Do not concentrate on using your keywords within your blog.
Concentrate on writing naturally, talk to your audience as if you were having a conversation over a cup of coffee in your local coffee shop.
Low Hanging Fruit
Low hanging fruit keywords are ones that get a fair amount of traffic with the least amount of competing websites.
So if you can find a keyword(Phrase) with more 100 searches a month but with less than 20/30 competing websites there's a very good chance that you will get a page 1 ranking on Google.
The idea of taking this approach is to get rankings.
Quite often with a brand new website, it is difficult to get ranked under more competitive terms and you will be much better off targeting low competition keywords.
To be honest with you, there is no reason why you shouldn't use this method all the time.
In a very competitive market you need to find as many ways to get your site seen as possible and by targeting low-hanging keywords you have every chance of achieving that.
Remember that Keywords are your road to success in getting ranked.
That is what keyword research is for.
Would love to hear your take on Keyword research and how you go about doing yours.
Leave me a comment below and maybe we can discuss it.