Top Reasons to Keep Your Search Engine Optimization Strategy Fresh and Relevant
An infographic that the UK’s Daily Mail published indicated that in 60 seconds the internet sees 571 new websites, 347 new WordPress blog posts, and 70 new domain registrations.
That was in 2013.
Today, there are over 1.9 billion websites on the internet, which equates to stiff competition for your business website or blog.
Search engine optimization (SEO) is a time-tested way to set your business website apart from the crowd. This is why SEO is important for your online success.
Organic searches through engines such as Google, Yahoo, and Bing are still top ways to drive traffic to websites and generate sales leads.
is a set of guidelines for website development and content creation that results in higher search engine rankings.
Here are some specific ways that search engine optimization directly benefits your online business.
Creates Visibility for Visitors and Prospective Customers
Great products and an impressive website often go unnoticed by your target customers because they have no idea that your business exists.
A marketing plan that doesn’t include a search engine optimization strategy could leave your company’s web presence invisible for years.
Once you learn and apply the rules of search optimization, you’ll generate websites and content that attract search engines and that are seen by visitors who are interested in your products, services, or ideas.
SEO Improves User Experience
Search engine optimization changes as web users’ needs evolve.
Since the internet is all about serving users with information about goods, services, and ideas, search engines refine their algorithms to reward websites for user-friendly website structure and content.
When the internet was still in diapers, search optimization involved finding keywords on a hot topic and stuffing web copy and blog posts with as many of those words as possible.
The results were awkward sentences, odd-looking websites, and disappointed site visitors.
Today’s optimization efforts include priming your website for mobile device users, increasing site speeds, and publishing value-added content.
While many people focus on SEO’s ability to drive traffic to websites, this set of guidelines is also an important brand-building tool.
For instance, you hear about a service business that might be able to fix your home’s HVAC system.
Before you call the company to set up a service appointment, you type in its name into your favourite search engine to view the contractor’s website and to find out what other clients have to say about the company’s services.
What happens when you don’t see a website for the company?
All types of questions run through your mind.
Is this a licensed HVAC contractor? Are the company owners hiding from clients who they’ve ripped off? Are they new to the local HVAC market and inexperienced?
As a result, optimized HVAC websites that appear on first pages of search engines put a stop to those questions before they take root in the minds of site visitors and prospects.
Globalization and flexible supply chains create fierce competition that makes it hard for online businesses to carve out market share and grow.
Search engine optimization helps you to create a web presence that delivers just what your target customers want.
Search engine algorithms continue to get smarter about highlighting valuable website copy and content, another reason why SEO is important for your online success.
If your site is properly optimized, you’ll get noticed by search bots and earn higher rankings, and because of high rank on search engine pages, this equates to more traffic and sales.
Valuable content keeps visitors coming back to your site, and repeat visitors are more likely to buy products and services from your online business.
Managing Your Own SEO Strategy? – Avoid These Mistakes.
Search engines and especially Google are now focusing more attention on mobile devise users, this is because Mobile Usage has become the norm in most parts of the world.
In some countries, this figure is up to 4 times higher for mobile users v’s laptop.
Back in the day when would be entrepreneurs discovered the power of this new phenomenon called the internet, they also realised that by mentioning their promotion as many times as possible, got their websites showing up on the first pages of the SERPs (Search Engine Results Pages).
Not so any more. The search engines got wise to this strategy and deemed it to be un-user friendly, and keyword stuffing became a penalty slapper.
Use your keyword no more than 3/4 times in a normal size blog, around 1500 words, maybe 5 times for articles more than this.
Anything else is going to start ringing alarm bells with the search engines and they could see it as keyword stuffing.
As a rule of thumb, your keyword should appear in the title of your article, within the first paragraph or 140 characters and then towards the end of your blog.
Search engines are by definition in the business of giving their “Customers” the best possible conclusion to any search query.
Therefore the websites they consider give the best and varied answers to any given search will appear on their top pages.
Look at it as if you are back in school, and the teacher asks for a composition on a certain subject.
Those that write the best content get a gold star. That’s how search engines work.
Your content has got to be Unique, it has got to be of great Quality, and it has to be Informative.
Using a lot of white space and images to break up the text is going to give a much better user experience.
Not doing proper SEO for images
Images tend to get overlooked when it comes to on-page SEO, and yet the impact they have on the overall success of getting your site ranked is quite substantial.
Images that aren’t optimized will slow down your site, leading to surfers hitting the back button because it is taking to long to load.
Search engine crawlers cannot see images they can only crawl text, therefore you have to tell them what the image is all about.
Not only should you give a description of the image in the “Alt Text” box of the attachment details, but this also gives you another chance of adding your keyword.
Make sure your images are fully optimized before uploading them to your website.
Using an image optimizer plugin like “EWWW Image Optimizer” or ” Tiny PNG” is going to ensure your images are in the perfect condition for the search engines.
Describe what your image is all about using the “Alt Text” box and your keyword (if possible) so the search engines can crawl your site fully.
Not updating older content
A year is a long time in the online world and things can change dramatically in that time.
Any content that you published to your site over a year ago should be updated to reflect significant changes, but also to freshen up those articles.
This will also tell the search engines that this piece of content isn’t dead in the water.
Check old posts to make sure that all the relevant information is right up to date. Any statistics you may have incorporated are still relevant, any dates you have used are correct.
- Writing without Proper Keyword Research
Keyword research is almost as important as the quality content you are going to write about.
You need to know what keywords your competitors are ranking for, you need to know what competition you are up against, how many other websites are competing for that keyword.
Going headlong into writing your great informative content only to find out that actually, another 400 or so websites are also writing content for that keyword, kind of puts the damper on things.
Wouldn’t it be a lot more encouraging to still write your great informative content but then only compete with less than 100 other websites?
Do your keyword research properly and your chances of getting onto page 1 of the search engines greatly increase.
No Internal Linking
Internal linking is pointing your readers to other posts/pages on your website to enhance the information you are giving them.
Google and other search engines use this as a strategy as a ranking algorithm because you are giving your reader the best information you possibly can.
Solution (Scroll to Linking)
Link to another post or page that is relevant to your current content, at least once
As with Internal linking, sending your readers to relevant authoritative websites to gain more information. is seen by the search engines as good practice and is again a ranking algorithm.
It tells the search engines that you are more interested in giving your readers quality answers to their queries rather than just relying on your own content.
Solution (Scroll to Linking)
Link to an authoritative website (Wikipedia) for example to give your reader a better understanding of the answer to their query.
Keeping up to date with your SEO is vital for seeing any sort of success with your website.
With Google keeping the majority of their Algorithms close to their chest, and constantly updating them, it is imperative to make sure the ones we do know about are kept in tip-top top order.
Leave me a comment in the box below if you would like to discuss any part of this blog and I will be only too happy to return the conversation.
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